Ever since the release of Avengers: Endgame, the movie has gone on to make box office history, and at quite the pace if we’re being honest. It surpassed expectations on its opening weekend, and it was soon poised to give Avatar a run for its money as the highest-earning movie in history.
According to Kevin Feige (Marvel’s president), that moment is already upon us. One more weekend in theatres and Endgame will have beaten the $2.789 billion record set by Avatar a decade ago. Guess what? Feige said this last week.
All Hail the King
As of July 19, Endgame was only $500,000 short of reaching Avatar’s record, and by the end of the weekend, there was a new box office king in town at $2.79 billion. This is such a huge win for Marvel and Disney collectively, and it didn’t come without some tricks up their sleeve.
Although Avengers: Endgame was received really well upon it release, weeks into having the movie in theatres only worked to bring it to number two on the all-time grossing list.
It took Disney re-releasing it for the movie to actually dethrone its predecessor, and after all, they say that the end justifies the means.
Speaking about the possible eventuality of Endgame coming out on top, Alan Horn (co-chairman at Disney) acknowledged the impact Avatar has had on audiences over the years, saying that both are proof that movies really do move people, as well as bring them together.
Horn also commended the filmmakers who worked tirelessly on either movie, reckoning that they most definitely have a lot more planned for the future.
Disney Owns Them Both
Did you know that Disney owns both Avatar and the Marvel Cinematic Universe? The company got to add Avatar into their collection after merging with Fox earlier this year, and they plan to continue the franchise via four sequels.
The first one (Avatar 2) will come in 2021, with the others being released bi-annually till 2027. With the MCU Phase Four also gaining momentum, don’t you look forward to seeing how these movies will face off?
A win for either franchise is a win for Walt Disney, and the company will take whatever they get. All the same, there’s no reason to think that any movie series will flop.
If you’re a fan of the MCU, you’re dead sure that Dr. Strange in the Multiverse of Madness will be a hit, no? What of that upcoming Black Widow movie? And that will just be the beginning.
Remember those records Endgame broke on its inevitable journey to the coronation? Among them was the amount the movie brought in domestically on its opening weekend, beating its prequel, Avengers: Infinity War.
The prequel grossed $257 million in its opening weekend while the sequel brought in $375 million. You now see why everyone instantaneously knew that Endgame was headed for greatness, don’t you?
Who doesn’t remember Titanic and the amazing Leonardo DiCaprio’s performance? The movie had held onto that number two spot for as long as anyone could remember, yet it took Avengers: Endgame a mere ten days to convincingly swoop past it. No wonder Disney felt the need to release it.