Remember how Steve Jobs was always being asked questions about the future and how he got most things right? Jeff Bezos, the richest man on the planet at the moment and Amazon CEO, is now frequently on the receiving end of similar questions.
He is always ready to answer them, although he also admits that his answers are mere predictions and he can’t be too sure about them. Speaking at the re:MARS conference, the CEO revealed that the press always asks him about what he thinks will have changed in a decade from now.
Not the Right Question
However, the richest man alive feels that this isn’t the question that needs asking. What he wants people to ask more is about what won’t have changed in years to come. Figuring that out, he says, will go a long way into helping us focus our energy in the right direction.
As he put it, if you knew that whatever you’re putting all your effort in at the current moment will still give you returns in 10 years, won’t you invest more in it? The investment could be either in the form of time or money, but either way, you’d do more, right?
Luckily for Bezos, he already knows his answer to this question. He is confident that even in ten years, Amazon customers will still want to shop at reduced prices, they’ll still want goods to be delivered to them faster, and most of all, they’ll want a wide range of goods to select from.
As such, the CEO is confident that in growing his online marketplace, he is indeed taking steps in the right direction.
So confident is the man that he even jokingly said that he’d be surprised if anyone approached him saying that they loved Amazon, they just wished that they’d delay the delivery for a bit longer or hike their prices now and again.
The fact that he is already the wealthiest man in the world should tell you that he indeed knows exactly what he is doing, and we all can’t wait to see how big Amazon grows.
Benefits of identifying the constants
According to Bezos, an entrepreneur who identifies the constants in their business is better placed to organize their business better. They are able to quickly identify areas that require more funding, in addition to recognizing risks worth taking.
For those who base their moves on variables, Bezos says that they’ll be forced to change their strategies as these variables keep changing.
The introduction of a new competitor in the industry may force them to rebrand, a feat that may have been unnecessary if the business hadn’t formulated its strategy based on its competitors.
It seems that Bezos has long understood the importance of focusing on the constants, going by what he has always told his shareholders.
He puts all of his concentration on the business, all while ignoring his competition. He is also all about the long-term, saying that focusing on short-term profits may cloud your judgment.