In the past few weeks, there have been talks of a new Lady Gaga beauty line. Proving that it wasn’t all talk, the singer has actually launched the line.
If she’ll be half as successful as Rihanna has been with Fenty or as Kim has been with KKW Beauty, Gaga will have achieved her goal. Maybe she’ll even grow the brand as successfully as Kylie with Kylie Cosmetics.
In the weeks leading up to the launch, the grapevine had it on good authority that the beauty line would be launched under Haus Beauty. Word on the street wasn’t wrong, but it wasn’t entirely correct either. Gaga’s line goes by the name Haus Laboratories.
Cheeky Instagram Caption
Announcing the launch on her Instagram page, Gaga chose a cheeky caption for her post, admitting that although a new beauty brand would be the last thing anyone in the world would need, we just had to bear with her.
Although so far not much has been revealed about Haus Laboratories, Gaga has confirmed that as of July 15, her products would be available for preorders on Amazon. Among said products are lip glosses going for $16, and complete makeup kits retailing at $49.
You’ve seen how Lady Gaga likes her makeup, right? She wears it bold and diverse, true to her very personality. That’s why most of us think that her products will be true to her nature, and fans are definitely over the moon for this.
In addition to being a business venture, Haus Laboratories is personal for the Applause singer. Taking to Instagram, Gaga revealed to her followers why she decided to launch the beauty products brand in the first place, and none of us could have anticipated her reason.
The singer and actress is quite beautiful, isn’t she? Unfortunately, a young Stefani Germanotta (Gaga’s official name) didn’t feel pretty growing up.
She admitted to struggling to feel beautiful both on the inside and the outside, and her confidence wasn’t anything like what it is now.
Makeup Saved Her
It wasn’t until she discovered makeup that she felt confident and beautiful. In the video, Gaga said that each morning she’d watch her mom wear her makeup and transform into a whole other person, one who was fearless and hardworking.
She wanted the same for herself, and as such started experimenting on her face. It was through these trial and errors that Stefani discovered Lady Gaga, and she has embodied the persona since then.
According to her, Lady Gaga is her personal superhero, one who looks back at her whenever she’s in front of a mirror. Given the successes she’s had in her career, there’s no one disputing that Gaga is indeed a superhero.
The singer went on to challenge the idea that beauty must come from within, saying that for her, it took the power of makeup to feel beautiful. At Haus, she continued, the motto is that beauty is how a person sees themselves. And we can’t argue with that now, can we?
With the products expected to be in stores by September, let’s just sit back and see how the masses receive them. With her huge fan base, Lady Gaga’s Haus Laboratories will most certainly be a hit.