Swifties have nothing but loathing for Scooter Braun, and for good reason. The manager just acquired Big Machine Records, Taylor Swift’s former label, and with it the rights to her music. Does it remind you of what Michael Jackson did to The Beatles? Anyway, that’s a story for another day.
Acquiring an artist’s catalog almost always leads to some heated beef, and this case is no different. Taylor took to Tumblr to express her distaste towards Braun’s move, labeling him nothing less than a bully and declaring that with him is the worst possible place her music could have ended up.
And according to the singer’s lawyer, she was never given the same opportunity as Braun was accorded to purchase her catalog.
As Donald Passman (the lawyer) claimed, Big Machine’s Scott Borchetta made the acquisition easier for Braun, while multiple bottlenecks were put in place when Taylor herself wanted to buy back what she’s worked for all her life.
Taylor’s statement came two days after her Tumblr post, and of course, both moves ruffled up some feathers. Concerning her online attack on Scooter Braun, some of the celebrities under him came to their manager’s defense, including Justin Bieber and Demi Lovato.
As for her statement, Borchetta felt compelled to also release one in response, where he claimed that before Taylor left Big Machine, he offered her an opportunity to own 100% of her assets. However, she chose not to sign the deal, and she even confirmed as much on Tumblr.
According to the songstress, the agreement was an unfair one, so she decided to leave her past behind. Now, with her work in the hands of Braun, she feels like she’s living in a nightmare.
Just as several artists came to Scooter’s defense, others have also sided with Taylor, saying that every singer has the right to own their material, and they should be given multiple opportunities to make that eventuality a reality.
It was mostly all girl power, with Camilla Cabello, Miley Cyrus, Katy Perry and others rallying behind Taylor.
Unfortunate Ugly Debacle
That this has turned into an ugly debacle is unfortunate, seeing as Taylor had spent twelve hugely successful years at Big Machine, releasing tunes that won her multiple awards.
As if she had seen this coming, she ensured that the deal she signed with her new label (Universal Music) left her the sole owner of her art, and there’s no chance of anyone but her owning tunes she’s released from November 2018. Unless she decides to sell, of course. But having lost her masters, do you see that ever happening?
The songstress, though undeniably in distress, is using this situation as a lesson for upcoming artist, putting them on high alert when signing with a new label, especially when they are minors.
Taylor signed with Big Machine when she was just 15, and without a doubt, she hopes she knew better back then. All the same, should we say that all’s well that ends well? One thing that’s for certain is that she’ll continue releasing hit after hit!