Was there any doubt that Avengers: Endgame was going to be an instant hit? The movie was (and still is) so good it beat all predictions!
It is currently only bested by Avatar as the highest-grossing movie in history and has already beaten the record set by its competition domestically.
The movie’s worldwide tally sits at $2.713 billion, and Avatar’s $2.788 billion doesn’t seem that far off now, does it?
Going for Top Spot
Before its release, there was anticipation that Endgame could very well be going for Avatar’s top stop. What no one anticipated, however, was that the movie would bring the fight that fast.
11 days into its airing, Avengers: Endgame had already made over $2.19 billion globally. This feat shook the film industry!
The previous record for a movie surpassing $2 billion in ticket sales rested with 2009’s Avatar, and that stood at 47 days. 11 days caught many by surprise, though we should have seen this coming!
Avengers: Infinity War set the bar so high, and if there’s anything we know about the Russo brother, it’s that they hardly ever disappoint.
In its journey to the top of the highest grossing films ever list, Endgame has managed to beat Avengers: Infinity War, Jurassic Park, Titanic, and Star Wars: The Force Awakens.
Just imagine if the movie took the top spot. Wouldn’t it be the perfect tribute to Stan Lee, the man whose creative mind gave us all these characters?
There have even been speculations that it could reach the $3 billion mark, a feat that has been hitherto unheard of in the industry.
According to expert analysts, it wasn’t sheer luck that propelled Endgame to making that much money. Disney strategically planned the movie’s worldwide release, maximizing their profits.
Ordinarily, a movie debuts in several countries on a certain weekend, then a few days, weeks, or even months later in other countries.
For Endgame, this wouldn’t be the case. Disney articulately planned for the movie to be released in over fifty countries within the same week.
Their timing was impeccable, rewarding them with a domestic haul of $357.1 million, and an additional international $866.5 million on the opening weekend. That totaled to over $1.2 billion!
Endgame is by far Hollywood’s biggest export to China, and the film grossed $330.5 million from the Chinese market within the first week of its airing.
Comparing this movie to its Infinity War predecessor, the latter was introduced to the Chinese market two weeks after it had aired in several other countries around the world.
Its first weekend brought in a domestic tally of $257.7 million and an international tally of $382.7 million. The combined total came to over $640 million, a considerable sum yes, but pale in comparison to Endgame’s $1.2 billion.
In China alone, it only brought in $202 million or thereabout. What if they had released it the same way they did its sequel?
Although some analysts had predicted that the movie’s length (three hours) would do it a disservice, audiences the world over seemed to disagree! You would watch it a second time if you could, wouldn’t you?