Annual Event
A lot of Apple watchers are reportedly anticipating Apple’s unveiling of new iPhone models come September 12. In addition, industry watchers are reportedly anticipating that the company would announce the release date for the next version of the iOS operating system at the event. Bloomberg noted that there could be an expansion of the iPhone X design as well as naming all through Apple’s phone lineup with additional sizes, price points, and colors. It is also projected that Air Pods and Apple Watch could get upgraded.

Bloomberg noted that there could be an expansion of the iPhone X design as well as naming all through Apple’s phone lineup with additional sizes, price points, and colors.
Apple reportedly has a definite pattern it follows for the annual announcement of new smartphone and unveiling of major upgrades annually. In 2017, it reportedly boycotted the minor update announcements and instead of launching an iPhone 7s, Apple launched an iPhone 8 as well as an iPhone X. It is worthy to mention that iPhone X signifies the number ten rather than the letter X. Watchers have, however, noted the uncertainty in the naming pattern that the company will subsequently adopt.
Product Lineup
The particular time for the company’s fall announcement has remained predictable over the years. Reports indicate that in the last six years, Apple has held a press conference in the early days of September to officially launch a new iPhone.

Reports indicate that in the last six years, Apple has held a press conference in the early days of September to officially launch a new iPhone.
The iPhone maker is prepared to reveal the company’s latest product lineups on September 12th. The unveiling is reportedly set to take place at Steve Job Theater as indicated in the invitation and is scheduled to commence at 10 a.m.
Normally, this event held every year in September serves to introduce new models of iPhones as well as other upgraded gadgets. Rumors, however, have it that the unveiling for this year will be more impressive, even by the company’s standard itself.
Media outlets, as well as industry analysts, are reportedly looking forward to upgrades in virtually all the company’s product lineup. Specifically, reports have hinted that there will be new iPhones, new MacBook Air, a new Apple watch. The iPad will also not be left out of the upgrades.
New and Upgraded Products
Market watchers expect that Apple will announce the launching of three new models of the iPhone X. The products will include:
iPhone XS- This will expectedly be a straight successor of the iPhone X and it is estimated that it will cost £899 upon release. iPhone XS is projected to have a 5.8-inch OLED screen display similar to that of the iPhone X. In addition, it will have the new A12 bionic processor as well as Apple’s updated iOS 12 mobile operating system.
iPhone XS (plus) – This will expectedly rank as the biggest iPhone and is estimated to cost £999. iPhone XS (plus) will have a 6.5-inch OLED screen display and its body will be a size similar to iPhone 8 Plus, even though 8 Plus has only a 5.5-inch screen display. Watchers have projected that Apple will likely discard the “plus” and that implies that both phones will likely be known as “iPhone XS.”

iPhone XS (plus) will have a 6.5-inch OLED screen display and its body will be a size similar to iPhone 8 Plus, even though 8 Plus has only a 5.5-inch screen display.
iPhone – The third iPhone to be unveiled will be a cheaper version that is projected to cost £599. This model will have a 6.1-inch screen with an LCD display. It will also reportedly come in about seven colors, but experts have no idea what it will be called. Bloomberg reported that rather than the steel casing, the aluminum casing will be used to keep the costs lower.
Just like the iPhone X, all these soon-to-be-released models will have no home button. Rather, they will come with gesture controls as well as a facial recognition system to be used for unlocking the phone.
In addition to the iPhones, Apple is expected to also update the iPad Pro model such that they have features and screens similar to the iPhone X. That will be with the inclusion of features like gesture controls and FaceID. It could also likely launch an upgraded Apple Watch 4. Rumors also suggest that this new Apple Watch 4 could come with a screen that is larger by 15%, a bigger battery, EKG tech and probably a sleep tracking application.
Bloomberg also reported that the company will launch new versions of its 11.9-inch and 12.9-inch iPad Pros. However, Apple has not made any definite comment.