Considered to be the biggest trade show in Europe for consumer gadgets, Internationale Funkausstellung (IFA), will take place in Messe Berlin from August 31 to September 5. Sources report that the event is going to take a different turn this year.
Typically, IFA hasn’t particularly been about phones right from inception. The major phone show is held in February at the Mobile World Congress and other brand-specific programs are organized all through the year. However, a couple of top major phone manufacturers such as LG, Huawei, and Samsung are accustomed to launching their major products at the Internationale Funkausstellung. These product launches often end up becoming the major focus of media outlets and taking the spotlight from other computers, TVs and several other gadgets launched at the event. IFA is originally designed as a trade show organized for consumer gadgets.
Other Product Launches
However, sources have reported that this might not be the case this year. At the moment, Samsung has organized the launch of Samsung Galaxy Note 9, Huawei is likely to launch a new phone in October and LG has no plan to launch any phone at the event.
Some industry experts have projected that the absence of these major launches at the event is a welcome development. Some have suggested that the launches sometimes appear forced and seem like an adjustment of schedules just to allow the launch fall a month before or after the IFA.
According to tech analysts, the most attractive news of IFA has never been phones. On the contrary, it is about the massive TVs that have extremely nice resolutions, high capacity memory cards as well as gaming computers. Also, different new and innovative gadgets are also launched at the event yearly.
For this year, the show will definitely not be about phones. For instance, in 2016, the most attractive exhibit was the LG booth. This year, Dell, Asus, Toshiba, Acer, Beyerdynamic and Bang & Olufsen have events lined up for the event. That translates to lots of monitors, TVs, laptops, headphones, speakers and desktop PCs. Samsung and LG will be represented at the IFA. Panasonic will also be at the event as well as Phillips.
Fitbit also reportedly announced the launch of its Charge 3 fitness tracker a few days back and this has somewhat ruined the surprise. However, other makers of wearables, such as Casio, will also be represented at the event. This is to show that there might be the launch of smartwatches at the event.
In addition, some sources have hinted that there will probably be the launch of new robots, AR/VR products, and self-driving technology. In addition, it should be noted that virtually every year, an unknown Chinese gadget maker always introduces an extraordinary gadget that usually ends us becoming a star product.
However, industry experts have projected that there may be no gadgets related to Pokemon Go. It is worthy to note that it isn’t that phones will be completely absent at this year’s event. For instance, Honor, a sub-brand of Huawei is likely to launch a new device and HTC and Sony are also likely to launch some phones. All these go to show that no core phone from a primary brand will be available at this show, and things will, therefore, be sort of different from normal.
About IFA 2018
Internationale Funkausstellung began in 1924. It began as a radio event but has gone on to become one of the biggest tech shows in the world. It is held in the Messe Berlin complex. As against other shows of such nature, the show is open to everyone and this implies that anyone is allowed to attend the event.
For this year, the show will commence on the 31st of August and run through until the 5th of September. During this duration, the public will be able to gain access to the show at the Messe Berlin complex. The press day, i.e. the particular date when information concerning new products will be announced will take place sometime before 31st of August.