Watch’s Worldwide Launch
The social media giant, Facebook, has gone on to launch its Watch feature in all countries across the world. Facebook is expectant that Watch will result in its users spending more time within the Facebook app.
The Watch video-streaming feature which was previously available only in the US is now available in every country of the world. With the Watch service, users are enabled to select from a wide list of shows including shows from established brands as well as emerging players. In addition, saved clips from News feeds will also be made available for users’ viewing.
Facebook reportedly seeks to also ensure that content creators can feature ad breaks provided that they satisfy stipulated metrics. Prior to this launch, only a particular class of publishers had the opportunity to do that.
The starting point for this ad facility will be with the US, UK, Australia, New Zealand and Ireland audiences. Facebook will reportedly spilled the revenue with the creators, with the creators taking 55% and Facebook taking the rest. The service will allegedly premiere Sorry For Your Loss, a drama deemed one of the service’s biggest budget project.
Watch has reportedly been described as YouTube’s rival. However, Watch doesn’t just compete with YouTube, it is also in a form of competition against traditional television channels and online media outlets such as Netflix, BBC iPlayer, Amazon Video and even Facebook’s IG TV.
The results of a survey released last week revealed that Watch only received niche appeal during the first year of its launch in the United States. The study was conducted on 1,632 adult users of the social media platform. 50% of the respondents stated that they had no idea what Watch is, 24% said they knew what Watch was but they had never used the service.
Just 14% of the total respondents said they used the service for a minimum of one time in a week. Similarly, a different report highlighted that even though some of the shows on Watch managed to get millions of audiences, the shows had a hard time retaining the audiences.
A couple of stars have gotten involved in the platform’s original programming. For instance, Elizabeth Olsen features in Sorry For Your Loss, Jada Pinkett Smith headlines Red Table Talk and Bear Grylls serves as the host for Face The wild, a reality show for Watch.
Watch Ad Breaks
Facebook reportedly believes that Watch has an advantage over other platforms in the sense that it gives room for interaction between viewers. According to the vice president of video for Facebook, Fidji Simo, the service was created on the basis that watching videos ought not to come as a passive activity. Simo added that there is a party feature on the service which allows the users to coordinate the collective watching of a show. There is also an interactivity platform on the service which lets the content creators start polls, quizzes, and challenges so as to increase their engagement. Facebook noted that the commonest feedback it receives from creators in the last year was to enable an inclusion of more ad breaks.
To qualify for ad breaks, a publisher must have successfully created videos with a minimum duration of three minutes. Also, the publisher must have successfully attracted over 30,000 viewers and the viewers must have spent over a minute viewing the publisher’s content in the last two months. In addition, the publisher must have a minimum of 10,000 followers and has to be resident in a country that has a facility for ad breaks.
An industry analyst has projected that these terms would be appealing to independent video creators who already established. Some of these video creators would likely be those who have issues with how YouTube’s advertising programme works. According to the editor of TenEighty, Alex Brinnand, YouTube for a long time had enjoyed the online videos monopoly particularly with regards to offering the content creators an avenue to get income from ads and a lot of creators have been on the search for potential revenue sources. As such, Brinnand noted that these Watch options would be welcome by those content creators. Facebook has reportedly stated that other countries including Germany, Norway, France, Thailand, and Mexico would also get ad break features next month.