Ordinarily, it isn’t difficult to please your landlord, right? You just have to pay rent on time, maintain a tidy space, and don’t cause any trouble.
In truth, that’s what most of them expect of their tenants, and more often than not, they get exactly that.
For Susan Wojcicki though, opting to rent out her garage could have easily been the best and most important decision she ever made. Her tenants offered her a chance to work in the startup they were developing in her space, and she became the company’s 16th employee.
It was Google
If you’re wondering which startup this was, it was a small tech company by the name Google. Every giant company has its humble beginnings, and this was it for the search engine.
Over two decades later, the world has witnessed Susan Wojcicki soar to great heights at Google, and she is the current YouTube CEO.
This is a fitting position for her especially because she was the one who convinced Google founders Sergey Brin and Larry Page to acquire the video-sharing platform many years ago.
Has it been 10 years since Google officially purchased YouTube? The acquisition happened back in 2006, just a little over a decade ago.
This move has turned out to be one of the most vital ones the tech giant has made, one that has revolutionized the company’s advertisement business, bringing in billions in profit.
To put it plainly, input by the YouTube CEO has been vital in transforming Google into the profitable tech giant it is today, and by describing it as one of the world’s most valuable companies, you wouldn’t be wrong one bit.
Let’s dial it back a notch, shall we? The year was 1998, and Susan Wojcicki had just moved to the Bay Area, having bought a $600,000 house in Menlo Park. To help foot her mortgage, she decided to rent out her garage.
Sergey Brin and Larry Page, two students pursuing their Ph.D. at Stanford, subsequently became her tenants, using her space to work on their tech startup. Wojcicki charged a monthly fee of $1,700 as rent, which the founders deemed favorable.
The following year, the landlady joined the startup as Google’s 16th employee, brought on board in the capacity of a marketing manager. It was Wojcicki who came up with the idea of changing the company’s logo depending on different seasons as well as special events across the world, a practice that Google maintains to this very day.
Come 2003, the marketing manager came up with AdSense, an idea that would incorporate Google adverts into more than just the search engine itself. Instead, they would feature all across the entirety of the internet, and with this, Google could fully exploit its advertising potential.
The YouTube Buzz
Three years down the line, Wojcicki was leading the Google Videos team, with an eye on a new video sharing platform that was generating quite some buzz. YouTube was its name, and it had already attracted an enviable number of users.
Having seen just how much her children enjoyed user-generated videos, she knew that YouTube would be an instant hit, and she drew up the spreadsheets that would justify the website’s acquisition by the Google founders.
She convinced the duo, and on November 13, 2006, Google completed the acquisition of YouTube. Come February 2014, Susan Wojcicki was appointed YouTube CEO, replacing Salar Kamangar.
Under her leadership, YouTube has experienced exponential growth, registering 1.8 billion users each month.